Landscape Report

Now Tech: Enterprise Marketing Suites, Q2 2022

Forrester’s Overview Of 16 Enterprise Marketing Suite Vendors

April 26th, 2022
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Emily Collins , Bruna Venicio , Christine Turley

Summary

You can use enterprise marketing suites to ingest and organize data, build and execute customer interactions, and manage and refine marketing operations. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an enterprise marketing suite (EMS) vendor and to select one based on size and functionality.

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