Landscape Report

Now Tech: Marketing Resource Management, Q1 2022

Forrester’s Overview Of 28 Marketing Resource Management Providers

March 2nd, 2022
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Marcia Trask, null
Marcia Trask
With contributors:
Emily Collins , Shynise McElveen , Christine Turley

Summary

You can use marketing resource management (MRM) to gain visibility and control over marketing spend and budgets, build consistent marketing workflows and standardize projects, and manage content to reduce costs and improve content distribution and use. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketers should use this report to understand the value they can expect from an MRM provider and to select one based on size and functionality.

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