Landscape Report

Now Tech: Sales Enablement Automation, Q2 2022

Forrester’s Overview Of 18 Sales Enablement Automation Providers

June 23rd, 2022
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
With contributors:
Peter Ostrow , Jennifer Bullock , Christine Polewarczyk , Adam Birnberg , Christine Turley

Summary

Sales enablement automation (SEA) helps sales, marketing, and other stakeholders coordinate to improve business results; minimize the costs of sales; and deliver meaningful, relevant buyer experiences. These platforms automatically provide sellers the right content and development opportunities at the right time, often driven by CRM-linked opportunity status. Many providers now offer both readiness and content capabilities. We’ve identified two key segments in this market: sales readiness and sales content solutions. Sales enablement pros should use this report to understand the value to expect from an SEA provider and make selections based on size and functionality.

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