Trends Report

Offer A Deeper Purpose To Tempt Digital Talent Away From Silicon Valley

Traditional Industries Competing With Cool Tech Firms For Staff Must Shift The Fight Away From Pay And Perks To Win

August 6th, 2018
With contributors:
Pascal Matzke , Renee Taylor-Huot , Christopher Voce , Diane Lynch


Traditional businesses must embrace digital to win, serve, and retain customers. From manufacturing and utilities to retail and healthcare, many are attempting the transition. In the process, lumbering behemoths of the industrial age find themselves competing for digitally savvy talent with some of the youngest, coolest companies on the planet. This report discusses the talent acquisition and retention steps that infrastructure and operations (I&O) professionals must take as they seek digitally enabled growth. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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