Ongoing Sales Readiness Toolkit

Enablement Resources To Define, Apply, And Accelerate Sales Learning And Development

December 2nd, 2022
Jennifer Bullock, null
Jennifer Bullock
With contributors:
Justin Ferguson , Demi Starks


The Ongoing Sales Readiness Toolkit helps B2B sales enablement leaders define, design, and deploy any sales learning and development program. It contains research, tools, and templates to help them assess, develop, and measure sales readiness programs. The toolkit is organized by program maturity phases, beginning with building the sales learning function, progressing through best practices, strategies, measurement, and technology, and concluding with advanced program principles. Use this toolkit as a reference guide to ensure maximum value and use of Forrester’s ongoing sales readiness research.

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