Toolkit

Ongoing Sales Readiness Toolkit

Enablement Resources To Define, Apply, And Accelerate Sales Learning And Development

December 2nd, 2022
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Jennifer Bullock, null
Jennifer Bullock
With contributors:
Justin Ferguson , Demi Starks

Summary

The Ongoing Sales Readiness Toolkit helps B2B sales enablement leaders define, design, and deploy any sales learning and development program. It contains research, tools, and templates to help them assess, develop, and measure sales readiness programs. The toolkit is organized by program maturity phases, beginning with building the sales learning function, progressing through best practices, strategies, measurement, and technology, and concluding with advanced program principles. Use this toolkit as a reference guide to ensure maximum value and use of Forrester’s ongoing sales readiness research.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.