How To Report

Operationalizing The Messaging Nautilus™: Buyer’s Journey — The Messaging Input Audit

January 1st, 2018

Summary

The Messaging Nautilus™: Buyer’s Journey is a methodology for creating messages that connect with buyer and customer audiences. Traditional organizational or product-centric messaging conveys an introspective viewpoint rather than an audience-centric approach. The first step in operationalizing the Messaging Nautilus: Buyer’s Journey is to audit existing messaging templates for audience-centric input components. In this report, we describe a three-step process to begin operationalizing the Messaging Nautilus: Buyer’s Journey by auditing current messaging templates for audience-centric input components.

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