Organizing For Digital Disruption: Where And How To Ignite The Disruption You Need

Forrester's surveys make it clear that executives believe in digital disruption; a majority of them are excited to put into practice the foundational tenets on which digital disruption must be built: a deeper digital customer relationship, an expanded total product experience, and a dynamic process for learning from customers what to offer them next. However, when they try to move forward, structural, cultural, and procedural obstacles stymie them. In this report, we propose a system for quickly injecting digitally disruptive processes into any firm, addressing the specific obstacles that hinder disruptive change with one of three organizational approaches.