Summary
In highly challenging B2B markets, customer value is the linchpin to growth. However, value creation is often undermined by ineffective and misaligned go-to-market operations. Operations can play a critical role in consistent orchestration of customer value throughout the customer lifecycle, but achieving this requires a new operations strategy and mandate to drive change and activate integration. This report presents a vision for maximizing commercial impact by orienting revenue operations talent, capabilities, and resources around customer value throughout the revenue ecosystem.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).