Summary
Successful firms grow business value through innovation, and top management leads their innovation initiatives. C-suite executives are prioritizing innovation to help drive market change. If a company’s priority is disruptive innovation, some of the biggest roadblocks will be internal. Employee teams, including senior leaders focused on today’s products and business models, can block disruptive innovation efforts. Tech executives should read this report to understand the barriers that must be addressed for disruptive innovation to succeed.
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