Essentials Report

Pandemic Research

April 6th, 2020
Jennifer Bullock, null
Jennifer Bullock


The COVID-19 pandemic has brought major disruption to everyday life, the global economy, and all businesses. This report provides insight and guidance around the economic impact of the COVID-19 pandemic, as well as how B2B organizations must adjust their sales, marketing, and product strategies and operations to navigate through challenging times.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.