Essentials Report

Pandemic Research

April 6th, 2020
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
Jennifer Bullock, null
Jennifer Bullock

Summary

The COVID-19 pandemic has brought major disruption to everyday life, the global economy, and all businesses. This report provides insight and guidance around the economic impact of the COVID-19 pandemic, as well as how B2B organizations must adjust their sales, marketing, and product strategies and operations to navigate through challenging times.

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