Case Study

Patrón Extends Brand Value Through Innovation With Intelligent Agents

A Market Leader Agilely Adapts To Consumer Trends Using Amazon's Voice-Controlled Alexa

November 9th, 2016
Jennifer Wise, null
Jennifer Wise
With contributors:


To maintain market leadership, consumer brand heavyweight Patrón is positioning innovation as a key brand tenet to keep pace with its hyper-connected consumers. Part of the strategy? An Amazon Alexa skill to reach consumers in even more category-relevant moments. This case study educates B2C marketers on how to approach intelligent agent (IA) solutions by sharing one category leader's experience with this emerging engagement channel.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.