Best Practice Report

Personalization Should Pervade The Entire Customer Lifecycle, Not Just The Buying Journey

Signals, Cross-Team Process, And Technology Set The Foundation For Deeper Postsale Engagement

 and  seven contributors
Jan 14, 2025

Summary

The need for personalization pervades the B2B buying journey, but too many organizations ignore customers’ postsale experience. This is a missed opportunity for companies to deepen engagement, drive adoption, gather customer insights, and set the stage for renewal and growth. In this report, we show marketers and CX practitioners why and how to add personalization to the postsale customer lifecycle.

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