Best Practice Report

Planning And Prioritizing Customer Advocacy Content

February 22nd, 2021
With contributor:

Summary

To reach the desired effect of customer advocacy initiatives, B2B marketers must thoughtfully plan before engaging with customer advocates in an appropriate sequence of high-quality, purposeful sessions to create various forms of advocacy content such as case studies, testimonials, and reviews. An intentional approach ensures customer evidence, advocates’ time, and the organization’s resources are being used in the best way to produce intended outcomes. In this report, we outline a framework for planning how, when, where, and why organizations can activate customer advocates to support the buyer’s journey and the post-sale customer lifecycle with effective content.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.