Summary
To reach the desired effect of customer advocacy initiatives, B2B marketers must thoughtfully plan before engaging with customer advocates in an appropriate sequence of high-quality, purposeful sessions to create various forms of advocacy content such as case studies, testimonials, and reviews. An intentional approach ensures customer evidence, advocates’ time, and the organization’s resources are being used in the best way to produce intended outcomes. In this report, we outline a framework for planning how, when, where, and why organizations can activate customer advocates to support the buyer’s journey and the postsale customer lifecycle with effective content.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).