Planning Guide Report

Planning Guide 2023: Channel Marketing

The Meteoric Rise Of Partner Ecosystems Is The Driver For B2B Growth

August 23rd, 2022
Hannibal Scipio, Principal Analyst
Hannibal Scipio Principal Analyst
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
Maria Chien, VP, Research Director
Maria Chien VP, Research Director
With contributors:
Kiri Bartels , Arianne Burnette

Summary

B2B partner ecosystem and channel marketing leaders face considerable opportunities and potential challenges as they plan for 2023. Supporting the meteoric rise in partner ecosystems will be instrumental to their success. This planning guide highlights the internal and external investments to support partner ecosystem growth that must be a priority for 2023.

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