Planning Guide Report

Planning Guide 2023: Revenue Enablement

Enablement Takes The Lead As A Critical Change Agent For B2B Firms

Jennifer Bullock
 and  two contributors
Aug 23, 2022

Summary

B2B revenue enablement leaders have significant momentum moving into a post-pandemic environment, having been tapped to support crucial change management essentials during the crisis, and rewarded with ample resources to continue promoting seller effectiveness. Use this guide to understand how people initiatives and programmatic accomplishments should be defined for 2023.

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