Planning Guide Report

Planning Guide 2023: Sales Enablement

Enablement Takes The Lead As A Critical Change Agent For B2B Firms

August 23rd, 2022
With contributors:
Adam Birnberg , Robin Whiting

Summary

B2B sales enablement leaders have significant momentum moving into a post-pandemic environment, having been tapped to support crucial change management essentials during the crisis, and rewarded with ample resources to continue promoting seller effectiveness. Use this guide to understand how people initiatives and programmatic accomplishments should be defined for 2023.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.