Best Practice Report

Portfolio Marketing: Optimizing Launches For SaaS Offerings

January 1st, 2018
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst

Summary

Visibility and input into product roadmap and development plans is at the heart of successful launch planning. This is just as true for software-as-a-service (SaaS) offerings. Portfolio marketers must design launch plans that effectively support the product strategy, but for SaaS offerings, are often challenged to maintain a grasp of the product direction and release plans. A structured approach and consistent best practices for launches (see The Forrester Launch-Plan-On-A-Page Template) should be leveraged to ensure the most effective way to structure launches for the market and negotiate with product teams. In this report, we describe how portfolio marketers can optimize launch planning for SaaS offerings.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.