Summary
Visibility and input into product roadmap and development plans is at the heart of successful launch planning. This is just as true for software-as-a-service (SaaS) offerings. Portfolio marketers must design launch plans that effectively support the product strategy, but for SaaS offerings, are often challenged to maintain a grasp of the product direction and release plans. A structured approach and consistent best practices for launches (see The Forrester Launch-Plan-On-A-Page Template) should be leveraged to ensure the most effective way to structure launches for the market and negotiate with product teams. In this report, we describe how portfolio marketers can optimize launch planning for SaaS offerings.
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