The pandemic forced marketers to adapt and innovate their B2B event plans and engage attendees with new and exciting virtual and hybrid events. In Q3 2021, Forrester surveyed 236 B2B decision-makers who had been involved in event planning and execution over the past 12 months to explore the challenges they’ve faced, decisions they’ve made, and opportunities they’ve uncovered. This report provides a set of recommendations to help B2B marketers guide their future event strategy and maximize event-related investments.