Predictions Report

Predictions 2014: Marketing Leaders Put Insights To Use

Big Data Makes Way For Smart Data Across Social, Mobile, And Media

December 30th, 2013
With contributors:
Luca Paderni , Samantha Merlivat

Summary

Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the digitization of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.

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