Summary
Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B enterprises. Why? Customers won't wait for corporate bureaucracy. 2015 is the year for progressive digital customer experience technology leadership — from all corners of the organization — to come together to end the patchwork strategies of the past. Realistically, few will move the needle in the short 12 months because governance is hard; but, we foresee some symptoms, or low-hanging fruit, of this change in 2015, which should shape enterprise digital experience priorities.
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