Predictions 2015: Social Media Grows Up

Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing to interact with brands through social channels in 2015. But while more marketing leaders than ever before will adopt social media in the next 12 months, most will invest in the wrong social efforts. In this report, we predict how the social landscape will change in 2015 — and detail how social-focused marketing leaders should partner with their peers on customer insights (CI) and eBusiness teams to deliver a few really important initiatives in the coming year.