Predictions Report

Predictions 2022: Media And Advertising

October 28th, 2021
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Keith Johnston , Mike Proulx , Jessica Liu , Tina Moffett , Joanna O'Connell , Collin Colburn , Jim Nail , Sarah Dawson , Benjamin Nagle , Christine Turley

Summary

Marketers and publishers remain in adaptive mode as they navigate a protracted pandemic recovery and ongoing fluctuations in consumer behavior. Next year, we expect new waves of innovation and experimentation across advertising experiences and media revenue models. Read this report for five predictions about media and advertising in 2022.

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