Predictions 2022: Retail

October 27th, 2021

Fiona Swerdlow VP, Research Director

Sucharita Kodali VP, Principal Analyst

With contributors:

Madeline Cyr , Emily Pfeiffer , Lily Varon , Brendan Witcher , Scott Compton , Taylor Hansen

Summary

Retailers and brand manufacturers continue to adapt to market conditions and consumer expectations that the pandemic continues to shape. In 2022, we predict that those consumer expectations will make the circular economy a must-have (and investment-fueled) offering — and get retailers to significantly up their returns capabilities as a competitive differentiator. Retailers will also find themselves vetting, courting, and implementing a raft of new partners — from media firms and fellow retailers to newer companies in China — to diversify everything from revenue sources to customers and channels. This report outlines how these predictions will impact the retail industry in 2022.

Want to read the full report?

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.