Predictions Report

Predictions 2024: Tech Leadership

Win With AI By Giving Your Operations An Epic Boost

September 8th, 2023
With contributors:

Summary

AI has been with us for much of the past decade. The emergence of generative AI means the investments of the past will pale in comparison with those of the future, as business leaders expect AI’s “iPhone moment” to yield real and tangible value. Delivering on their expectations is a considerable task, one fraught with challenges and implementations likely to fail. Technology executives will tread lightly around its innovation potential while ensuring that the core elements of their operations — operating model, talent, and architecture — take a front seat and form the foundation for success in 2024.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.