Template

Preference Center Communications Matrix

Map Your Current Outbound Communications And Identify Opportunities To Give Customers Control

 and  three contributors
Jul 19, 2023

Summary

As marketers design their preference centers, they must consider the types of communications they deliver today and by what channel. From there, they can identify where they would like to give customers opportunities to adjust their communication preferences. The Preference Center Communications Matrix prompts B2C marketers to identify the different content types delivered through each channel supported by the preference center. The matrix then shapes decisions about granular content and channel controls the marketer can surface in the preference center. It may also highlight areas in which the organization is overcommunicating on certain topics or in certain channels.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.