Preference Center Creation Checklist

July 19th, 2023

Stephanie Liu Senior Analyst

Melissa Bongarzone Researcher

With contributors:

Emily Collins , Ryan Keenan , Christine Turley

Summary

Preference centers satisfy consumer privacy concerns while providing marketers with data that can deliver relevant, personalized experiences. But constructing a robust, privacy-compliant preference center is no easy feat. Forrester’s Preference Center Creation Checklist details the requirements, considerations, and best practices for building and optimizing a preference center. B2C marketers can use this checklist and accompanying templates to guide them through the steps, document their responses, and track their progress.

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