Summary
Preference centers satisfy consumer privacy concerns while providing marketers with data that can deliver relevant, personalized experiences. But constructing a robust, privacy-compliant preference center is no easy feat. Forrester’s Preference Center Creation Checklist details the requirements, considerations, and best practices for building and optimizing a preference center. B2C marketers can use this checklist and accompanying templates to guide them through the steps, document their responses, and track their progress.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.