Best Practice Report

Preparing For Marketing Automation: Technology Requirements

Outlining Tech Requirements When Buying, Merging, Or Migrating Marketing Automation Technologies

October 5th, 2022
With contributors:
Cristina De Martini , Ella Sullivan , Drew Zalucky


The technology requirements for a marketing automation platform (MAP) define system needs and contain use cases for the new technology. During the technology requirements phase of MAP readiness preparation, marketing creates the requirements for the new, merged, or migrated MAP and outlines the systems that must be integrated with the MAP. In this report, we outline the key technology elements that support a successful MAP implementation.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.