Best Practice Report

Preparing For Marketing Automation: Technology Requirements

Outlining Tech Requirements When Buying, Merging, Or Migrating Marketing Automation Technologies

October 5th, 2022
Vicki Brown, VP, Principal Analyst
Vicki Brown VP, Principal Analyst
Laura Cross, VP, Principal Analyst
Laura Cross VP, Principal Analyst
With contributors:
Cristina De Martini , Ella Sullivan , Drew Zalucky

Summary

The technology requirements for a marketing automation platform (MAP) define system needs and contain use cases for the new technology. During the technology requirements phase of MAP readiness preparation, marketing creates the requirements for the new, merged, or migrated MAP and outlines the systems that must be integrated with the MAP. In this report, we outline the key technology elements that support a successful MAP implementation.

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