Best Practice Report

Prioritize Three Processes To Create Connected Customer Experiences And Drive Growth

Revenue Operations Orchestrates Value Throughout The Customer Lifecycle

August 5th, 2024
Vicki Brown, VP, Principal Analyst
Vicki Brown VP, Principal Analyst
Laura Cross, VP, Principal Analyst
Laura Cross VP, Principal Analyst
Robert Munoz, VP, Principal Analyst
Robert Munoz VP, Principal Analyst
With contributors:
Cristina De Martini , Amy Bills , Riley McDonnell , Tyler Orleans , Demi Starks

Summary

Revenue operations streamlines and optimizes numerous processes within the revenue ecosystem. The greatest challenge lies in determining where to focus time, energy, and resources. Revenue operations teams must identify, implement, and optimize the processes that will have the most substantial impact on both the organization and its customers. This report highlights three critical processes Forrester recommends for optimization by revenue operations teams to improve customer experience.

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