Model Overview Report

Prioritizing Market Segments With Relative Targeting

Target Your Best Buyers And Orchestrate Your Go-To-Market Efforts

June 27th, 2023
With contributors:
Amy Hayes , Barbara Winters , Katie Fabiszak , Shelby Muschler , Drew Zalucky


Trying to market and sell offerings to everyone and anyone can result in lowest-common-denominator marketing, an approach that wastes resources on prospects that don’t have a high propensity to buy. Relative targeting is a method that helps organizations select the most attractive segments they’re best positioned to serve. By moving from targeting possibility to targeting probability, organizations can focus their efforts and resources on target segments that optimize their ability to win.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.