Trying to market and sell offerings to everyone and anyone can result in lowest-common-denominator marketing, an approach that wastes resources on prospects that don’t have a high propensity to buy. Relative targeting is a method that helps organizations select the most attractive segments they’re best positioned to serve. By moving from targeting possibility to targeting probability, organizations can focus their efforts and resources on target segments that optimize their ability to win. This report will help you identify the most attractive target market segments based on market attractiveness, strategic fit, and ability to win.