Predictions Report

Privacy And Data Ethics Predictions For 2020: Marketers Fight To Retain Access To Consumer Data As Regional Regulations Take Hold

November 7th, 2019

Summary

2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. Recent geopolitical events, like the protests in Paris and Hong Kong, will result in the proliferation of anti-surveillance technology funding and innovation. Politicians will make big promises around consumer privacy concerns in 2020, but consumers will end up driving enforcement as political promises fail to materialize. Firms will continue to deploy “dark patterns” — design techniques that make it more difficult for consumers to set robust privacy settings. The most desirable employees will continue to move toward companies with a proven record of ethical privacy practices.

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