Summary
When choosing the appropriate go-to-market approach, B2B organizations must consider the offering, internal core competencies, and the market situation. One go-to-market option leverages the product to drive growth by focusing on customers using and experiencing the offering to gain value from it. This approach is known as product-led growth. In this report, we provide a definition of product-led growth, describe the key areas in which it differs from top-down approaches, and explain what product management teams should consider when selecting an approach.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).