Decision Tool

The Product Portfolio Optimization Tool

Streamline The Product Portfolio To Jump-Start Your Revenue Engine

April 22nd, 2024
With contributors:
Amy Hayes , Sean Owens , Eleanor Theriault , Justin Ferguson , Drew Zalucky


Organizations should streamline their product portfolios to balance and direct portfolio investment and make products easier for sellers to sell and buyers to buy. This assessment requires a consistent and comprehensive process. Product leaders should use the Product Portfolio Optimization Framework to assess the current state of commercially released products, services, and solutions across five dimensions to support decision-making around next steps in the offering lifecycle. Use this tool to evaluate in-market products and decide if they should be grown, maintained, or sunset.

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