Best Practice Report

Q&A: Demystify The Intersection Of Martech, Privacy, And Consent

Tools And Technology: The Customer Trust And Privacy Playbook

April 8th, 2021
With contributors:
Heidi Shey , Cole Walsh , Fatemeh Khatibloo , Christine Turley

Summary

Marketing technology (martech) has moved to the front lines of privacy management as marketers collect more consumer data and deliver more interactions in a rapidly evolving regulatory landscape. This report helps B2C marketers understand where martech fits into enterprise privacy management; how to collaborate with privacy, legal, and security colleagues; and how to select technologies that will meet escalating privacy requirements.

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