Role Profile

Regional Planning Manager

December 3rd, 2018
With contributor:
Marcia Trask


The regional planning manager is responsible for coordinating the annual marketing planning efforts and corresponding quarterly updates for one or more geographies, determining the budget allocation for a region, and ensuring that field marketers align their campaign plans to the annual marketing plan. This Forrester B2B Role Profile provides a job description and competencies for the regional planning manager role.

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