Summary
AI will help marketers overcome long-standing event planning and execution challenges and improve pre-event productivity and efficiency, deliver more personalized and inclusive experiences, and improve ROI through better data analysis and content repurposing. To deploy AI successfully, marketers must work in partnership with revenue operations and security and risk teams, build strong internal governance, and focus on solutions with enterprise-level security. This report shares data from Forrester’s Q3 2023 B2B Events And AI Survey, identifies key event AI use cases, and offers a framework for successful solution deployment.
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