Best Practice Tool

Retail Checkout Page Best Practices

Examining The Best Practices Of 15 Leading, Primarily US, Retailers

March 12th, 2020


An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US retailers and one UK retailer, including Amazon, The Home Depot, and Sephora, across several categories to evaluate best practices for the checkout stage of the customer journey. The accompanying PDF file provides examples of those best practices.

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