Best Practice Tool

Retail Checkout Page Best Practices

Examining The Best Practices Of 15 Leading, Primarily US, Retailers

March 12th, 2020
Lily Varon, Senior Analyst
Lily Varon Senior Analyst
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Nicole Murgia

Summary

An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US retailers and one UK retailer, including Amazon, The Home Depot, and Sephora, across several categories to evaluate best practices for the checkout stage of the customer journey. The accompanying PDF file provides examples of those best practices.

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