Trends Report

Retool Your Operations To Enable Store Fulfillment

Shipping Products From Stores Drives Incremental Revenue But With Added Complexity

July 8th, 2014
Adam Silverman
Peter Sheldon
With contributors:
Lily Varon , Zia Daniell Wigder , Rebecca Katz , Victoria Boutan


Store fulfillment programs have propelled omnichannel integration efforts to be center stage for eBusinesses. Retailers are no longer debating the benefits of store fulfillment — instead, the focus has shifted to scaling these programs across the enterprise. A new set of complicated challenges lies in the way of eBusiness leaders as they begin to execute digital commerce initiatives within the store, including gaining trust and influence within the store operations team, which historically owned commerce within the retail store. This report addresses the important operational changes eBusiness leaders must make to effectively execute a ship-from-store program.

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