Rev Your Recommendation Engines With New Techniques

Recommendations are a powerful way for organizations to deliver value to their prospects and customers, but recommending the right products and experiences at the right time is a challenge. When done well, recommendations can improve customer conversion, increase engagement, and optimize customer experiences, but to see these benefits, business leaders must select from a variety of recommendation techniques, each with their own strengths and weaknesses. This report familiarizes business leaders with different types of recommendations and offers best practices for piloting recommendation programs.