Rev Your Recommendation Engines With New Techniques

April 25th, 2023

Brandon Purcell VP, Principal Analyst

Aldila Yunus Researcher

With contributors:

Aaron Katz , Jeremy Vale , Evan Megan , Jen Barton

Summary

Recommendations are a powerful way for organizations to deliver value to their prospects and customers, but recommending the right products and experiences at the right time is a challenge. When done well, recommendations can improve customer conversion, increase engagement, and optimize customer experiences, but to see these benefits, business leaders must select from a variety of recommendation techniques, each with their own strengths and weaknesses. This report familiarizes business leaders with different types of recommendations and offers best practices for piloting recommendation programs.

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