Best Practice Report

Rev Your Recommendation Engines With New Techniques

April 25th, 2023
With contributors:
Aaron Katz , Jeremy Vale , Evan Megan , Jen Barton


Recommendations are a powerful way for organizations to deliver value to their prospects and customers, but recommending the right products and experiences at the right time is a challenge. When done well, recommendations can improve customer conversion, increase engagement, and optimize customer experiences, but to see these benefits, business leaders must select from a variety of recommendation techniques, each with their own strengths and weaknesses. This report familiarizes business leaders with different types of recommendations and offers best practices for piloting recommendation programs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.