Vision Report

Revenue Enablement: An Aligned Vision

January 9th, 2020
Jennifer Bullock, null
Jennifer Bullock
With contributor:


Historically, B2B organizations have treated business development, opportunity management, and customer engagement as independent interactions with buyers and customers. However, the best practices of sales and partner enablement professionals are now being applied to support and empower consistent enablement for all customer-facing roles across the revenue engine, which provides the foundation for a more consistent buyer and customer experience. In this report, we introduce the Forrester Revenue Enablement Framework and explain how it can be used to improve customer experience across multiple customer-facing functions.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.