Summary
Acknowledging that “time is money” for B2B sales professionals, revenue enablement leaders must be laser-focused on optimizing core, customer-facing hours for the quota-bearing teams they serve. By adopting enablement best practices and leveraging Forrester’s Sales Communications Rules Engine, leaders can employ a quick-win enablement initiative to reduce the influx of internal requests and email hitting seller inboxes. This is a snapshot of data from Forrester’s Sales Activity Study, 2022 to 2024, that demonstrates why enablement leaders must optimize seller time for sales planning, learning, and execution so their customer-facing interactions serve the needs of external, not internal, constituencies.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).