Decision Tool

Revenue Engine Planner

April 10th, 2020

Summary

The Revenue Engine Planner captures the key processes and parameters of aligned sales and marketing planning. The tool supports a structured approach to quantifying when and how many inquiries must be generated to achieve a defined marketing contribution to revenue, and the resources necessary to support the qualification of the resulting leads.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.