Revenue Operations’ Role In Aligning Technology Across The Revenue Engine

B2B organizations moving to a revenue operations model must align key technologies across the marketing, sales, and customer success operations functions. Alignment requires combined and sustained efforts from these functions to ensure that all technology supports revenue engine objectives. Revenue operations can use the Technology Alignment Framework as a common language to initiate and sustain these efforts. In this report, we highlight four stages within the Technology Alignment Framework where a revenue technology team or steering committee can foster the success of revenue operations by promoting technology alignment.