Role Profile: API Product Manager

August 16th, 2024

David Mooter Principal Analyst

Lisa Singer VP, Principal Analyst

With contributors:

Chris Gardner , Caroline Bonde , Kara Hartig

Summary

API product managers (PMs) are responsible for the commercial success of API products from ideation to design, build, launch, enhancement, and sunset. Although they share DNA with other PMs, API product management reflects the place of APIs in modern business. API PMs must cultivate a deep understanding of API customers, their needs, and the competitive landscape. They use key performance indicators (KPIs) to assess the value of their APIs and support marketing and sales teams with supplemental knowledge. They must have credibility with those who build and use APIs and be insightful to identify new customers and markets for offerings to drive business growth.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.