Role Profile: B2B Process Optimization Lead

April 9th, 2024

Laura Cross VP, Principal Analyst

Vicki Brown VP, Principal Analyst

With contributors:

Cristina De Martini , Christian Jibilian

Summary

This role profile provides a job description and competencies for the B2B process optimization lead role, responsible for creating, managing, governing, and improving end-to-end processes across a B2B organization. The process optimization lead ensures all processes align with the organization’s goals and standards. They are also responsible for communicating with process owners, process participants, and process stakeholders, as well as for resolving any issues or conflicts that may arise. B2B organizations depend on strong processes managed by marketing, sales, customer success, partner ecosystem, and revenue operations to ensure process excellence and adaptability.

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