Role Profile: Chief Of Staff To The B2B CMO

June 5th, 2023

Laura Cross VP, Principal Analyst

Rani Salehi Principal Analyst

With contributors:

Cristina De Martini , Barbie Mattie , Ella Sullivan

Summary

This Forrester B2B role profile describes the hiring profile and competencies of the chief of staff to the B2B chief marketing officer. The chief of staff executes the CMO’s plans and initiatives as a strategic advisor and counselor. The role is responsible for the support and execution of the marketing vision, providing strategic guidance and driving the implementation of key initiatives; its holder will be involved in operational and process management while maintaining cross-departmental relationships to enable success. The chief of staff usually has a marketing operations background; in some organizations, they can also serve the VP of marketing operations.

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