Role Profile: Director, Product Marketing

January 1st, 2018

Katie Fabiszak Principal Analyst

Beth Caplow VP, Principal Analyst

Barbara Winters VP, Principal Analyst

With contributors:

Paul Ferron , Amy Hayes , Barry Vasudevan , John Buten

Summary

This Forrester B2B Role Profile provides a job description and competencies for the director of product marketing role, which is responsible for the go-to-market success of a product portfolio and oversees an organization’s team of product marketing managers.

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