Role Profile

Role Profile: Global Director Of B2B Marketing Planning

June 6th, 2023
With contributors:
Ella Sullivan , Jen Barton


This Forrester B2B role profile provides a job description and competencies for the global director of B2B marketing planning role, which is responsible for coordinating the marketing functional planning process with sales, product, and customer functional plans, aligning the marketing plan with budget allocations and cascading campaign and program plans.

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