Role Profile: Global Director Of B2B Marketing Planning

June 6th, 2023

Laura Cross VP, Principal Analyst

Cristina De Martini VP, Research Director

With contributors:

Ella Sullivan , Jen Barton

Summary

This Forrester B2B role profile provides a job description and competencies for the global director of B2B marketing planning role, which is responsible for coordinating the marketing functional planning process with sales, product, and customer functional plans, aligning the marketing plan with budget allocations and cascading campaign and program plans.

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