Summary
One of the top five initiatives of revenue enablement practitioners is to improve their sales asset management capabilities. More awareness of B2B buyer’s journey requirements drives increases in organization-provided guided selling and content development. This means that better aggregating, creating, and managing sales assets is an essential ingredient of enablement success. In this report, we define the key elements for creating, managing, searching for, administering, and tracking sales assets that are common to marketing and sales.
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