Best Practice Report

Sales Asset Management: Laying The Foundation For Activity-Based Revenue Enablement

January 4th, 2019
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
Jennifer Bullock, null
Jennifer Bullock

Summary

One of the top five initiatives of revenue enablement practitioners is to improve their sales asset management capabilities. More awareness of B2B buyer’s journey requirements drives increases in organization-provided guided selling and content development. This means that better aggregating, creating, and managing sales assets is an essential ingredient of enablement success. In this report, we define the key elements for creating, managing, searching for, administering, and tracking sales assets that are common to marketing and sales.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.