Sales Asset Management: Roles And Responsibilities

October 9th, 2019

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

Many organizations are overwhelmed by the volume, complexity, and inefficiency involved in managing highly disparate sales assets. By proactively understanding how sales assets are deployed in support of B2B sellers, sale enablement leaders can create, monitor, and provide the best content to their selling constituencies. Sales asset management responsibilities, sitting within the revenue enablement function, are a key aspect of achieving a more customer-friendly and productive sales force. In this report, we discuss how the revenue enablement function coordinates and delivers content and communications to sellers.

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