Sales Asset Management: Roles And Responsibilities

Many organizations are overwhelmed by the volume, complexity, and inefficiencies involved in managing highly disparate sales assets. By proactively understanding how sales assets are deployed to support B2B sellers, sales enablement leaders can create, monitor, and deliver the most effective content to their selling constituencies. Sales asset management, a key responsibility within the revenue enablement function, plays a critical role in building a more customer-centric and productive sales force. In this report, we explore how the revenue enablement function coordinates and delivers content and communications to sellers.