Summary
B2B sales reps need to optimize their activities to guarantee their productivity. The revenue enablement function is tasked with improving rep effectiveness by making content assets accessible for sellers and buyers. Understanding the business requirements associated with successful sales asset management environments is crucial to fulfilling enablement’s mission of maximizing quota attainment, and a range of technologies can help enablement leaders manage sales assets and maximize sales rep outcomes. This report outlines business requirements for sales content solutions and technology categories that can help B2B organizations meet these requirements.
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