Sales Content Solutions: Business Requirements

December 7th, 2018

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

B2B sales reps need to optimize their activities to guarantee their productivity. The revenue enablement function is tasked with improving rep effectiveness by making content assets accessible for sellers and buyers. Understanding the business requirements associated with successful sales asset management environments is crucial to fulfilling enablement’s mission of maximizing quota attainment, and a range of technologies can help enablement leaders manage sales assets and maximize sales rep outcomes. This report outlines business requirements for sales content solutions and technology categories that can help B2B organizations meet these requirements.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.